Every reward comes with a costWriting this blog has been very rewarding so far, both personally and professionally. Writing about game design helps me clarify my thoughts, makes me a better writer, and helps improve my game design skills. It's also been a great way to make connections with other designers, and to market myself in a tough job market.
Blogging is financially the cheapest hobby I've ever had. I already had a computer, and an internet connection, and Blogger is free to use. However, blogging can cost a large amount of time and energy. Every post I write costs some time to write it, and an idea for a post, which is usually generated out of some time playing games, making games, reading, or discussing design.
Blogging about games is a good choice for me from both a rewards standpoint and a costs standpoint. The rewards it offers me are rewards that I care about a lot, which makes any time I spend working on this blog time well spent. On top of that, many of the costs it requires are things I'd already be doing anyway: I play games for fun, make games for a living, and enjoy discussing design with my friends and colleagues. I even kept a journal of design notes for years before starting this blog, which means that all it really costs me is the time to write the posts.
Because it doesn't cost me much additional effort to create this blog, and the rewards it generates are things I value highly, blogging about games is efficient for me:
Efficiency: The ratio between the cost of an action and the perceived value of its reward.
Not all rewards are valuable to everyoneAll our resources (time, money, energy, concentration) are finite, so it's not enough to generate rewards. We have to make sure that the rewards we're generating are rewards we care about. Which of course means we have to know what it is that we really care about.
It wouldn't be a great idea for my brother to write a game design blog. He's not a writer, plays few games, and has no background designing them, so the time cost of writing a game design blog would be very high for him.
But even if he could snap his fingers and magically have a game design blog, the rewards it would give him aren't rewards he particularly cares about. He has no real desire to make games for a living. He's training to be a police officer, so the rewards of writing a game design blog would seem very low to him. In other words, my brother wouldn't find writing a game design blog to be an efficient use of his time at all, even if he could magically do it in 5 minutes per day.
4 kinds of efficiencyThere is no recipe for efficiency. It's more like an equation, in that there are several different inputs and outputs, all of which can vary. There are different ways to achieve lower costs, or to achieve greater rewards, and in an ideal situation both can be achieved at once.
1 - Process efficiencyMy degree is in writing and I've been writing for a long time, but unfortunately the process of writing is something that takes me a lot longer than I'd like. There are some amazingly prolific bloggers out there that manage to post several long posts per day, which for the sake of this example I'll assume means they are much faster writers than I am.
This is good old fashioned efficiency as most people would define it: generating greater rewards from the same cost, which usually results from an improved methodology or process. As the saying goes, "work smarter, not harder."
2 - Volume efficiencyMixed among the game development blogs I read are a few that would be more aptly described as news aggregators. These sites don't really create much of their own content, they just link to other blogs or reprint press releases from companies with a minimum of commentary. These websites tend to be marked by their huge volume of posts per day.
This method of efficiency involves decreasing all costs as much as possible, in the hopes of increasing volume. This may sound similar to process efficiency, but I believe the difference is an important one.
3 - Piggyback efficiencyBefore I started blogging, I already designed games professionally. I played and dissected lots of games, and took notes on things I found interesting. In effect, I was already doing most of the work required to write this blog, so its cost is very low. It's a lot like using a river or a windmill to generate electricity; because those resources are already there, harnessing them to generate a reward costs very little.
4 - Luxury efficiencyOn the other hand, there are bloggers like myself who don't post particularly often, but (I'd like to think) generate results of a higher quality. I think this is partially because I spend so much time worrying about process efficiency at work all day, and taking a leisurely pace for personal projects is a nice change.
That aside, it's also because I think that's what distinguishes my blog from the sea of other game development blogs out there. I write my blog as though I were writing a book, both because that is the kind of blog I like to read, and also because I have half a mind to turn it into a book at some later date.
This is not to say that I wouldn't like to turn out quality writing more quickly. I still want to improve my process efficiency when it comes to this blog, but hopefully that's just a question of practice.
Efficiency in game developmentAny successful team or company you can think of in the game industry is likely to be succeeding on at least one of these types of efficiency, and really great ones are likely to be efficient in 3 of the 4 ways. I don't think all 4 types at once is possible, because luxury efficiency and volume efficiency are usually mutually exclusive.
There are quite a few teams in the game industry that try to compete based on process efficiency. The ones I've seen that are the best at it are expansion pack teams and other teams that have to release games on an extremely short and regular schedule. When I worked on The Sims, my team pushed 2 expansion packs and several other SKUs per year. There was no way to come close to this volume without a very disciplined process.
Volume efficiency isn't something that was prevalent in the game industry until pretty recently. Iphone games made by very small teams for very little cost in very little time are the best example I can think of of the "fast food" mentality in game development.
Using the same engine for multiple projects, reusing code on a sequel, and releasing expansion packs are all also good examples of piggyback efficiency. A great example of piggyback efficiency in the game industry is EA, who ports their games to multiple game platforms and creates incremental sequels. I consider the Madden Football franchise the pinnacle of piggyback efficiency.
There are two companies that should come to mind when I mention luxury efficiency: Valve and Blizzard. Both of these companies take large amounts of time and money to make their games, but every one of them is of extremely high quality and is generally very successful. This is the most difficult form of efficiency to pull off, because it relies on the ultimate success of each new project. A failed Blizzard title would be a much bigger failure than a failed EA game or a failed iphone title. For a classic example of luxury efficiency gone wrong, see Duke Nukem Forever.